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Shop within your own "mood"

Pesbericht/press-release:
Shopping can be horribly overwhelming, even online. How come? Why is shopping for accessories for example so much harder then shopping for music?
The Dutch Entrepreneur Nina Rietveld found the answer: "imagine: You are looking for an easy slow piano song, and you have to listen to every song in a shop until you find the right one. You will hear hip-hop, punk, metal, rock etc.and you don't even want to hear all this since it is not what you are looking for. Sounds really stupid right?!
The reason you never have to do this is because you can shop in genre. Why is this not the same when shopping for accessories or lingerie? If you are looking for an accessory and you like romantic styles, you still have to look for something in the midst of spikes, leather and neon. This is something I wanted to change. That is why I came up with a new way of shopping. Shop within your own "mood" at your-mood.nl.
You can find out what "mood suits you the best, and then peacefully shop only in your own genre. At this moment you can already shop in romantic, bohemian and provocative moods. I hope this will make shopping for women easier and especially more comfortable. I also hope to be able to expand some day so that women can shop for everything in their own mood."
Nina has not just set up a shop for accessories but also for lingerie. Her reason: "For me it was very important to set up a shop where women can find lingerie in their own preferred genre. Because when you look online now for a slip or thong you will probably end up on a lot of sites that are either very old fashioned, or you see all these pop ups of cut open underwear and dildo's etc. I don't really feel comfortable with this last example and with me a lot of women and girls. But we also don't want to walk around in old fashioned underwear. We should be able to shop for lingerie that makes us feel sexy without looking like a cheap prostitute. That is why in the boudoir of your-mood, you can safely shop in your own mood without the worries of pop-ups etc."
It is definitely worth your while to take a look at your-mood.nl , even just to look at the different moods to find out what suits you best and maybe even to learn a bit about yourself.
But also the shop itself is worth a visit, Nina Rietveld has created a safe and fun shopping environment. A lot of the products have been hand-made and hand-designed or customized with love & care, and all orders feel like a special treat because of the way it is wrapped and send. Enjoy the experience!
Pesbericht/press-release:
Echte Fictie (translated as 'real fiction')
www.echtefictie.blogspot.nl
Photo's combined with items that make you fantasize.
Real Fiction: With this project i have given an item a new meaning, history or sphere by adding pictures. When you buy an item at an antique store it might cost a lot because it has a story behind it. But in a secondhand store you may buy the same item without the story for a lot less. Therefore i started working with the idea that the story of an item is what makes it valuable and interesting.
Through the pictures you can see a peace of history or a moment of it's previous owner or an atmosphere that gives the item more power/feeling. The items are real, the pictures are real, it's just the story and your own imagination that make it fiction.
It even became an exhibition right in the center of Groningen, where items and photo's were combined to become a new whole/reality.
After the sales exhibition, the combinations were put on this blog where you can still see and buy some of them. There are also some pictures (without items) for sale.

Pesbericht/press-release:
Press-release Your-Mood
Nina Rietveld (owner, maker and buyer your-mood.nl)
contact info: ninarietveld@gmail.com +316 11873010
Date:
Posted:
Shopping can be horribly overwhelming, even online. How come? Why is shopping for accessories for example so much harder then shopping for music?
The Dutch Entrepreneur Nina Rietveld found the answer: "imagine: You are looking for an easy slow piano song, and you have to listen to every song in a shop until you find the right one. You will hear hip-hop, punk, metal, rock etc.and you don't even want to hear all this since it is not what you are looking for. Sounds really stupid right?!
The reason you never have to do this is because you can shop in genre. Why is this not the same when shopping for accessories or lingerie? If you are looking for an accessory and you like romantic styles, you still have to look for something in the midst of spikes, leather and neon. This is something I wanted to change. That is why I came up with a new way of shopping. Shop within your own "mood" at your-mood.nl.
You can find out what "mood suits you the best, and then peacefully shop only in your own genre. At this moment you can already shop in romantic, bohemian and provocative moods. I hope this will make shopping for women easier and especially more comfortable. I also hope to be able to expand some day so that women can shop for everything in their own mood."
Nina has not just set up a shop for accessories but also for lingerie. Her reason: "For me it was very important to set up a shop where women can find lingerie in their own preferred genre. Because when you look online now for a slip or thong you will probably end up on a lot of sites that are either very old fashioned, or you see all these pop ups of cut open underwear and dildo's etc. I don't really feel comfortable with this last example and with me a lot of women and girls. But we also don't want to walk around in old fashioned underwear. We should be able to shop for lingerie that makes us feel sexy without looking like a cheap prostitute. That is why in the boudoir of your-mood, you can safely shop in your own mood without the worries of pop-ups etc."
It is definitely worth your while to take a look at your-mood.nl , even just to look at the different moods to find out what suits you best and maybe even to learn a bit about yourself.
But also the shop itself is worth a visit, Nina Rietveld has created a safe and fun shopping environment. A lot of the products have been hand-made and hand-designed or customized with love & care, and all orders feel like a special treat because of the way it is wrapped and send. Enjoy the experience!
Pesbericht/press-release:
Persbericht
Your-Mood
Nina
Rietveld (eigenaresse your-mood.nl)
contact
info: ninarietveld@gmail.com
06 11873010
Datum:
Plaatsing:
Genres
bij het shoppen.
Winkelen
kan verschrikkelijk overweldigend zijn, zelfs online. Hoe kan dat?
Waarom is winkelen voor accessoires bijvoorbeeld zoveel moeilijker
dan winkelen voor muziek?
De
Groningse Nina Rietveld bedacht het antwoord: “Stel je voor: je
zoekt een nummer met rustige pianomuziek, en je moet alle andere
muzieksoorten net zolang horen tot je er een gevonden hebt. Je hoort
hiphop, punk, metal, rock en pop en dat wil je allemaal helemaal niet
horen omdat je er niet van houdt, maar het moet wel:
anders
kom je niet aan een pianonummer. Dat klinkt toch bizar?
De
reden dat dit gelukkig niet hoeft, is omdat je bij muziek winkelt
binnen genres. Waarom is dit dan niet zo bij accessoires? Als je een
accessoire zoekt en je houdt
zelf van
romantisch dan moet je alsnog zoeken tussen de studs, spikes en neon
accessoires. Hier wilde ik iets aan veranderen. Daarom heb ik een
nieuwe manier van winkelen opgezet op your-mood.nl
Je
kunt er eerst kijken welke 'mood' het beste bij jou past en
vervolgens shop je binnen dat genre zonder alle andere genres er bij
te hoeven zien. Op dit moment kun je al winkelen binnen de romantic
mood, bohemian mood en provocative mood. Ik hoop dat vrouwen zich
hier prettiger bij zullen voelen en dat het het winkelen een stuk
makkelijker en leuker maakt. Ook hoop ik ook snel te kunnen
uitbreiden met meer genres en meer productsoorten om zoveel mogelijk
mensen de kans te geven om te vinden wat ze zoeken zonder geschreeuw
van andere genres er doorheen.
Behalve
een online accessoire winkel heb ik ook direct een boudoir opgezet.
Dit vond ik erg belangrijk. Als
je online zoekt naar ondergoed, kom je vaak op sites terecht die of
enorm oubollig zijn en een restant verkopen van tien jaar oud, of je komt op een
site terecht waar ineens allemaal foto's opduiken van naakte vrouwen,
dildo's en opengeknipt ondergoed. Zelf voel ik me bij dat laatste
niet echt prettig en met mij vele vrouwen en meisjes. Toch wil je er
ook niet in dat ouderwetse spul bijlopen en dus moest er volgens mij
een shop komen waar je ook verleidelijk ondergoed zou kunnen vinden
zonder dat het ordinair hoeft te zijn en zonder vervelende pop-ups.
Bij de boudoir van your-mood kan je daarom binnen je eigen mood
veilig op zoek naar wat bij jou past."
Het
is zeker de moeite waard een keer een kijkje te nemen op your-mood.nl, al is het alleen maar om je eigen mood te ontdekken!
Bovendien is het niet alleen leuk winkelen, maar ook nog eens leuk
ontvangen of geven, omdat alle items als echte verwencadeautjes
worden verpakt.
Echte Fictie (translated as 'real fiction')
www.echtefictie.blogspot.nl
Photo's combined with items that make you fantasize.
Real Fiction: With this project i have given an item a new meaning, history or sphere by adding pictures. When you buy an item at an antique store it might cost a lot because it has a story behind it. But in a secondhand store you may buy the same item without the story for a lot less. Therefore i started working with the idea that the story of an item is what makes it valuable and interesting.
Through the pictures you can see a peace of history or a moment of it's previous owner or an atmosphere that gives the item more power/feeling. The items are real, the pictures are real, it's just the story and your own imagination that make it fiction.
It even became an exhibition right in the center of Groningen, where items and photo's were combined to become a new whole/reality.
After the sales exhibition, the combinations were put on this blog where you can still see and buy some of them. There are also some pictures (without items) for sale.